This image was taken in a quiet moment — not on set chaos, not during the final reveal — but in between. That in-between is where I do my real work...

There was a time when I thought collaborating with influencers would help me express myself more as a creative. I was wrong. Most of the influencers I worked with didn’t understand my vision and honestly, I don’t blame them. A lot of them were focused on trends, what was hot at the moment, what would perform well online. And that’s their world.

I don’t design for everyone. That is not arrogance. It is clarity. Design, to me, is not production. It is not trends. It is not volume. It is not accessibility. It is intention.